IBM asmi

The purpose of this research is to know the influence of price and product qulity on purchasing decisions
of Samyang noodles on IBM asmi students. The research method used is the Quantitative Method. Population
in thie research is all students at IBM asmi. The sampling technique used is a random sampling system,
sampling as many as 94 respondents. The data analysis methods used in this study are validation test, reliability
test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), correlation coefficient,
coefficient of determination, analysis of multiple linear regression equations, t test and f test. This research shows
that there are positive influence with a moderate level of correlation between the variables of price, product
quality, and purchasing decisions, although it only produces a moderate effect or can be said to have quite an
influence. Because of the expensive price of samyang noodles and the quality of the spicy taste of Samyang
noodles which respondents don’t like and don’t become a necessity for purchasing decisions, therefore correlation
between price, product quality, and purchasing decisions simultaneously has a moderate relationship. The
conclusion of this research shows that there are positive influence with a moderate level of correlation between the
variables of price and product quality, on purchasing decisions of Samyang noodles on IBM asmi students
Keywords: Price, Product Quality, Purchasing Decision